You know the old saying, “Can’t see the forest for the trees”. Maybe we could learn from that - last month we mailed our newest New Products Supplement, 42 pages filled with new products and concepts and ideas, and titled Catalog 22A. So far so good ...
Then we started getting calls from people wondering if we’d downsized due to the recession and had chopped the core from our product line – they thought this was our new full-line catalog! We experienced “the law of unintended consequences”. A close look at the cover does say “2011 Supplement” but in small type. We never screamed “ALL NEW PRODUCTS!!!!" Maybe we should have.
Catalog 22A is our latest effort introducing you to new products we’ve developed over the past year. It is not a full line catalog! That will be coming later. I apologize for any confusion. And please see mockett.com for the very latest, even newer than 22A.